[Free] 2018(Jan) EnsurePass Testking IBM M8010-663 Dumps with VCE and PDF 21-30

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IBM Digital Marketing Optimization Sales Mastery v1

Question No: 21

Which types of mobile properties does Tealeaf support?

  1. Mobile web only

  2. Mobile web and native apps (iOS, Android: Blackberry and Windows Phone) only

  3. Mobile web and native apps (iOS, Android) and hybrid apps (iOS, Android) only

  4. Mobile web and native apps (iOS: Android), hybrid apps: and HTML5 only

Answer: D

Reference: http://www-03.ibm.com/software/products/us/en/cx-mobile/ (see the bullets)

Question No: 22

Which products are part of the CSO Suite?

  1. cxReveal and cxView

  2. cxResults and cxView

  3. cxReveal and cxVerify

  4. cxlmpact and cxResults

Answer: A

Question No: 23

Name two target buyers at a typical retailer for Tealeaf s CEM solutions:

  1. VP E-Commerce; Head of IT

  2. VP Online Marketing: VP e-Commerce

  3. Head of IT, Head of Web Development

  4. VP Merchandising; VP Online Marketing

Answer: B

Question No: 24

The primary target buyer for Tealeaf Customer Service Optimization suite is:

  1. VP Customer Service

  2. VP E-Business

  3. IT Manager

  4. VP Marketing

Answer: D

Question No: 25

What market factors is this target audience looking to address with the DMO solution?

  1. Data security

  2. Privacy concerns

  3. Just-In-Time inventory

  4. Data explosion and social media

Answer: D

Question No: 26

What are some of the primary products involved in the DMO solution#39;s ability to deliver compelling personalization?

  1. IBM Lifecycle and IBM AdTarget

  2. IBM Digital Data Exchange and IBM Impression Attribution

  3. IBM Digital Analytics on Premises

  4. IBM Marketing Optimization and Interaction History

Answer: A

Question No: 27

What is the difference between the CBA Suite and the CSO Suite?

  1. CBA helps call centers to see what customers see; helps resolve customer disputes, identify fraud. CSO helps companies replay sessions, drill down problems in their website and create business impact reports

  2. CSO helps call centers to see what customers see, helps resolve customer disputes, identify fraud. CBA helps companies replay sessions, drill down problems in their website and create business impact reports.

  3. CBA Suite integrates with other business applications to see what customers see: real- time; customer disputes, fraud and audits. CSO helps companies replay sessions, drill down problems in their website and create business impact reports

  4. CSO Suite integrates with other business applications to see what customers see, real- time, customer disputes, fraud and audits.

Answer: C

Question No: 28

What is the best tool/tactic to sell Tealeaf (if a customer has a budget concern) as opposed to discounting the software?

  1. Discount professional services

  2. Sell Level 1 capabilities as described in the Tealeaf CEM Maturity Model

  3. Offer unlimited professional services

  4. Discount upgrades

  5. All of the above

Answer: A

Question No: 29

What is IBM Multichannel Analytics designed to help marketers achieve?

  1. Push messaging across multiple marketing channels

  2. Segmentation of marketing activities across web, mobile and social

  3. One-to-one customer interaction across multiple channels

  4. Improved insight via incorporation of offline data

Answer: C

Question No: 30

When it comes to integrating marketing functions, what is one of the two capabilities marketers often lack?

  1. A single platform for managing all marketing

  2. Sufficient budget for integration

  3. Executive-level buy-in

  4. A team with the right skill set to execute

Answer: A

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